WSJ:

In the fall of 2018, Jonah Peretti, chief executive of online publisher BuzzFeed, emailed a top official at Facebook Inc. The most divisive content that publishers produced was going viral on the platform, he said, creating an incentive to produce more of it.

He pointed to the success of a BuzzFeed post titled “21 Things That Almost All White People are Guilty of Saying,” which received 13,000 shares and 16,000 comments on Facebook, many from people criticizing BuzzFeed for writing it, and arguing with each other about race. Other content the company produced, from news videos to articles on self-care and animals, had trouble breaking through, he said.

Mr. Peretti blamed a major overhaul Facebook had given to its News Feed algorithm earlier that year to boost “meaningful social interactions,” or MSI, between friends and family, according to internal Facebook documents reviewed by The Wall Street Journal that quote the email.

BuzzFeed built its business on making content that would go viral on Facebook and other social media, so it had a vested interest in any algorithm changes that hurt its distribution. Still, Mr. Peretti’s email touched a nerve.

Facebook’s chief executive, Mark Zuckerberg, said the aim of the algorithm change was to strengthen bonds between users and to improve their well-being. Facebook would encourage people to interact more with friends and family and spend less time passively consuming professionally produced content, which research suggested was harmful to their mental health.

Within the company, though, staffers warned the change was having the opposite effect, the documents show. It was making Facebook’s platform an angrier place.

Company researchers discovered that publishers and political parties were reorienting their posts toward outrage and sensationalism. That tactic produced high levels of comments and reactions that translated into success on Facebook.

“Our approach has had unhealthy side effects on important slices of public content, such as politics and news,” wrote a team of data scientists, flagging Mr. Peretti’s complaints, in a memo reviewed by the Journal. “This is an increasing liability,” one of them wrote in a later memo.

They concluded that the new algorithm’s heavy weighting of reshared material in its News Feed made the angry voices louder. “Misinformation, toxicity, and violent content are inordinately prevalent among reshares,” researchers noted in internal memos.

Some political parties in Europe told Facebook the algorithm had made them shift their policy positions so they resonated more on the platform, according to the documents.

“Many parties, including those that have shifted to the negative, worry about the long term effects on democracy,” read one internal Facebook report, which didn’t name specific parties.

WSJ:

Mark Zuckerberg has publicly said Facebook Inc. allows its more than three billion users to speak on equal footing with the elites of politics, culture and journalism, and that its standards of behavior apply to everyone, no matter their status or fame.

In private, the company has built a system that has exempted high-profile users from some or all of its rules, according to company documents reviewed by The Wall Street Journal.

The program, known as “cross check” or “XCheck,” was initially intended as a quality-control measure for actions taken against high-profile accounts, including celebrities, politicians and journalists. Today, it shields millions of VIP users from the company’s normal enforcement process, the documents show. Some users are “whitelisted”—rendered immune from enforcement actions—while others are allowed to post rule-violating material pending Facebook employee reviews that often never come.

At times, the documents show, XCheck has protected public figures whose posts contain harassment or incitement to violence, violations that would typically lead to sanctions for regular users. In 2019, it allowed international soccer star Neymar to show nude photos of a woman, who had accused him of rape, to tens of millions of his fans before the content was removed by Facebook. Whitelisted accounts shared inflammatory claims that Facebook’s fact checkers deemed false, including that vaccines are deadly, that Hillary Clinton had covered up “pedophile rings,” and that then-President Donald Trump had called all refugees seeking asylum “animals,” according to the documents.

A 2019 internal review of Facebook’s whitelisting practices, marked attorney-client privileged, found favoritism to those users to be both widespread and “not publicly defensible.”

“We are not actually doing what we say we do publicly,” said the confidential review. It called the company’s actions “a breach of trust” and added: “Unlike the rest of our community, these people can violate our standards without any consequences.”

Despite attempts to rein it in, XCheck grew to include at least 5.8 million users in 2020, documents show. In its struggle to accurately moderate a torrent of content and avoid negative attention, Facebook created invisible elite tiers within the social network.

In describing the system, Facebook has misled the public and its own Oversight Board, a body that Facebook created to ensure the accountability of the company’s enforcement systems….

In June 2020, a Trump post came up during a discussion about XCheck’s hidden rules that took place on the company’s internal communications platform, called Facebook Workplace. The previous month, Mr. Trump said in a post: “When the looting starts, the shooting starts.”

A Facebook manager noted that an automated system, designed by the company to detect whether a post violates its rules, had scored Mr. Trump’s post 90 out of 100, indicating a high likelihood it violated the platform’s rules.

For a normal user post, such a score would result in the content being removed as soon as a single person reported it to Facebook. Instead, as Mr. Zuckerberg publicly acknowledged last year, he personally made the call to leave the post up. “Making a manual decision like this seems less defensible than algorithmic scoring and actioning,” the manager wrote.

Mr. Trump’s account was covered by XCheck before his two-year suspension from Facebook in June. So too are those belonging to members of his family, Congress and the European Union parliament, along with mayors, civic activists and dissidents.

While the program included most government officials, it didn’t include all candidates for public office, at times effectively granting incumbents in elections an advantage over challengers. The discrepancy was most prevalent in state and local races, the documents show, and employees worried Facebook could be subject to accusations of favoritism.

Mr. Stone acknowledged the concern but said the company had worked to address it. “We made multiple efforts to ensure that both in federal and nonfederal races, challengers as well as incumbents were included in the program,” he said.

New report from NYU’s Paul M. Barrett, Justin Hendrix, J. Grant Sims.

Some critics of the social media industry contend that widespread use of Facebook, Twitter, and YouTube has contributed to increased political polarization in the United States. But Facebook, the largest social media platform, has disputed this contention, saying that it is unsupported by social science research. Determining whether social media plays a role in worsening partisan animosity is important because political polarization has pernicious consequences. We conclude that social media platforms are not the main cause of rising partisan hatred, but use of these platforms intensifies divisiveness and thus contributes to its corrosive effects.

Politico:

The select committee investigating the Jan. 6 insurrection is seeking a massive tranche of records from social media companies,on whose platformsmany defendants charged in the Capitol attackplanned and coordinated their actions.

In a series of letters dated Aug. 26, the Democratic-controlled panel asked the companies, which include Facebook, Google, Twitter, Parler, 4chan, Twitch and TikTok, for all records and documents since April 1, 2020, relating to misinformation around the 2020 election, efforts to overturn the 2020 election, domestic violent extremists associated with efforts to overturn the election and foreign influence in the 2020 election.

WaPo:

The Department of Justice asked Congress on Wednesday to adopt a new law that would hold Facebook, Google and Twitter legally accountable for the way they moderate content on the Web, as the Trump administration ratchets up its attacks on social-media sites as the 2020 election approaches.

The new request from the Justice Department came in the form of a rare, legislative proposal that specifically seeks to whittle down Section 230, a decades-old provision of federal law that spares websites from being held liable for content posted by their users — and immunizes some of their own decisions about what posts, photos and videos to leave up or take down.

“For too long Section 230 has provided a shield for online platforms to operate with impunity,” said Attorney General William P. Barr in a statement. “Ensuring that the internet is a safe, but also vibrant, open and competitive environment is vitally important to America.”

The proposal also seeks to ensure social-media companies moderate their sites and services in a clear and consistent way. For years, President Trump and other top Republicans have attacked tech giants including Facebook, Google and Twitter for censoring conservatives online, something the U.S. government now may have the ability to police if the Justice Department’s proposal were to become law.

As part of my own book project, I read the edited volume “Social Media and Democracy” the day it came out. This is a must-read for researchers who care about the extent to which social media has changed and may further change campaigns and elections. It’s really three books in one: the first six chapters are reviews of the literature on various topics (like misinformation and echo chambers); the next six chapters discuss potential reforms: and the final chapter by Persily and Tucker explains how much more there is to learn about how social media is changing democracy if researchers could get fuller access to social media platforms. Highly recommended.

In conjunction with the book release, Stanford’s Cyber Policy Center is putting together this event on Sept. 8 with a terrific lineup. Registration required.

WaPo:

Fact checkers were unanimous in their assessments when President Trump began claiming in June that Democrat Joe Biden wanted to “defund” police forces. Politifact called the allegations “false,” as did CheckYourFact. The Associated Press detailed “distortions” in Trump’s claims. FactCheck.org called an ad airing them “deceptive.” Another site, The Dispatch, said there is “nothing currently to support” Trump’s claims.

But these judgments, made by five fact-checking organizations that are part of Facebook’s independent network for policing falsehoods on the platform, were not shared with Facebook’s users. That’s because the company specifically exempts politicians from its rules against deception. Ads containing the falsehoods continue to run freely on the platform, without any kind of warning or label.

Enabled by Facebook’s rules, Trump’s reelection campaign has shown versions of the false claim on Facebook at least 22.5 million times, in more than 1,400 ads costing between $350,000 and $553,000, a Washington Post analysis found based on data from Facebook’s Ad Library. The ads, bought by the campaign directly or in a partnership with the Republican National Committee, were targeted at Facebook users mainly in swing states such as Ohio, Georgia, North Carolina, Florida, and Pennsylvania.

Politico:

Videos peddling false claims about voter fraud and Covid-19 cures draw millions of views on YouTube. Partisan activist groups pretending to be online news sites set up shop on Facebook. Foreign trolls masquerade as U.S. activists on Instagram to sow divisions around the Black Lives Matter protests.

Four years after an election in which Russia and some far-right groups unleashed a wave of false, misleading and divisive online messages, Silicon Valley is losing the battle to eliminate online misinformation that could sway the vote in November.

Social media companies are struggling with an onslaught of deceptive and divisive messaging from political parties, foreign governments and hate groups as the months tick down to this year’s presidential election, according to more than two dozen national security policymakers, misinformation experts, hate speech researchers, fact-checking groups and tech executives, as well as a review of thousands of social media posts by POLITICO.

The tactics, many aimed at deepening divisions among Americans already traumatized by a deadly pandemic and record job losses, echo the Russian government’s years-long efforts to stoke confusion before the U.S. 2016 presidential election, according to experts who study the spread of harmful content. But the attacks this time around are far more insidious and sophisticated — with harder-to-detect fakes, more countries pushing covert agendas and a flood American groups copying their methods….

At the same time, social media companies are being squeezed by partisan scrutiny in Washington that makes their judgment calls about what to leave up or remove even more politically fraught: Trump and other Republicans accuse the companies of systematically censoring conservatives, while Democrats lambast them for allowing too many falsehoods to circulate.

Researchers say it’s impossible to know how comprehensive the companies have been in removing bogus content because the platforms often put conditions on access to their data. Academics have had to sign non-disclosure agreements promising not to criticize the companies to gain access to that information, according to people who signed the documents and others who refused to do so.

Experts and policymakers warn the tactics will likely become even more advanced over the next few months, including the possible use of so-called deepfakes, or false videos created through artificial intelligence, to create realistic-looking footage that undermines the opposing side.

“As more data is accumulated, people are going to get better at manipulating communication to voters,” said Robby Mook, campaign manager for Hillary Clinton’s 2016 presidential bid and now a fellow at the Harvard Kennedy School.