When Amazon.com founder Jeff Bezos dined with Donald Trump and his wife Melania at Mar-a-Lago in December, there was a lot at stake for both men: Bezos, a titan of industry whose company is crucial to the U.S. economy, was rebuilding his relationship with a resurgent and powerful soon-to-be president.
A lot was at stake for Melania, too: She was looking for a buyer for a documentary about her transition back to first lady. Her agent had pitched the film, which she would executive produce, to a number of studios, including the one owned by Amazon.
As the meeting approached, Melania consulted with director Brett Ratner on how to sell her idea to the world’s third-richest man. Melania regaled Bezos and his fiancée, Lauren Sánchez, with the project’s details at dinner.
Just over two weeks later, Amazon, a company that prides itself on frugality and sharp negotiating, agreed to pay $40 million to license the film—the most Amazon had ever spent on a documentary and nearly three times the next-closest offer.
Netflix and Apple declined even to bid. Paramount made a lowball $4 million distribution-rights offer. Disney, the most interested studio besides Amazon, offered $14 million.
“We licensed the upcoming Melania Trump documentary film and series for one reason and one reason only—because we think customers are going to love it,” said an Amazon spokesman.
The first lady’s cut is more than 70% of the $40 million, according to people familiar with the matter. And they’re still looking for more: Melania’s agent has been trying to sell “sponsorships” for the film—starting at $10 million—to prominent CEOs and billionaires who were at the inauguration, according to people familiar with the matter. Buyers would get thanked at the end of the credits and be invited to the premiere. These overtures were made independently of the deal with Amazon, which was unaware of the outreach, according to a person familiar with the matter.
The Amazon deal is just one of the ways the new first family has benefited from its return to the White House. Companies have directed about $80 million to members of the Trump family and the Trump presidential library so far, as defendants settle lawsuits the president previously filed against them and corporations enter into new business ventures, including the documentary. This figure doesn’t include potential gains from crypto pursuits.
Much of the legal settlement money will go to a fund for the president’s library, a not-for-profit whose mission is to “preserve and steward” Trump’s legacy. But Trump’s share of a $10 million settlement Elon Musk’s X agreed to this week is expected to go to him directly, according to people familiar with the matter.