In the final weeks of the presidential campaign, the richest man in the world has involved himself in the U.S. election in a manner unparalleled in modern history.
Elon Musk, seen over the weekend jumping for joy alongside former President Donald J. Trump at a rally in Butler, Pa., is now talking to the Republican candidate multiple times a week.
He has effectively moved his base of operations to Pennsylvania, the place that he has recently told confidants he believes is the linchpin to Mr. Trump’s re-election.
He has relentlessly promoted Mr. Trump’s candidacy to his 201 million followers on X, the social platform formerly known as Twitter that he bought for $44 billion and has used to spread conspiracy theories about the Democratic Party and to insult its candidate, Vice President Kamala Harris.
Above all, he is personally steering the actions of a super PAC that he has funded with tens of millions of dollars to turn out the vote for Mr. Trump, not just in Pennsylvania but across the country. He has even proposed taking a campaign bus tour across Pennsylvania and knocking on doors himself, in part to see how his money is being used.
Taken together, a clear picture has emerged of Mr. Musk’s battle plan as he directs his efforts to elect Mr. Trump with the same frenetic energy and exacting demands that he has honed at his companies SpaceX, Tesla and X….
It may be impossible to capture the financial value of all the support Mr. Musk is providing to Mr. Trump. This is in part because of his role on X, where he amplifies so much of the former president’s message. Mr. Trump has privately used grand — and unverified — terms to describe what Mr. Musk is donating to the super PAC, telling one associate recently that the figure is $500 million.
But friends and colleagues say Mr. Musk is adopting the same strategy that he has used during other crises he has considered existential. Just as Mr. Musk worked late into the night as his companies teetered on the verge of catastrophe, tinkering with rocket designs at SpaceX, sleeping on a couch in the Tesla factory or making staff cuts at Twitter, Mr. Musk has deemed this an all-hands-on-deck moment.
And so, just as he recruited friends, family and trusted lieutenants to Twitter after he bought the company, Mr. Musk has done the same at America PAC, which he founded to help Mr. Trump. Most recently, Mr. Musk added Steve Davis, a former SpaceX engineer and the head of his tunneling company, to the group, with Mr. Davis reprising a sidekick role that he played after Mr. Musk’s takeover of Twitter.
Ensconced in a war room in Pittsburgh with a team of lawyers, public-relations professionals, canvassing experts and longtime friends, Mr. Musk is trying to apply strategies and entrepreneurial lessons from his businesses to a grind-it-out political mission with just weeks to go until Election Day. This article is based on interviews with 17 people familiar with Mr. Musk’s thinking and operations as Election Day approaches….