Facebook said it would remove or label misleading videos that had been edited or manipulated in ways that would not be apparent to the average person. That would include removing videos in which artificial intelligence tools are used to change statements made by the subject of the video or replacing or superimposing content.
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It said its policy banning deepfakes “does not extend to content that is parody or satire, or video that has been edited solely to omit or change the order of words.” That could put the company in the position of having to decide which videos are satirical, which aren’t and where to draw the line on what doctored content will be taken down.
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The Facebook ban wouldn’t have applied to an altered video of House Speaker Nancy Pelosi. That video of a speech by Mrs. Pelosi—widely shared on social media last year—was slowed down and altered in tone, making her appear to slur her words. Facebook said the video didn’t qualify as a deepfake because it used regular editing, though the company still limited its distribution because of the manipulation.