Mike Alvarez, Thad Hall, and Ines Levin have posted this draft on SSRN (forthcoming, American Politics Research). Here is the abstract:
How do voters make decisions in low-information contests? Although some research has looked at low-information voter decision-making, scant research has focused on data from actual ballots cast in low-information elections. We focus on three 2008 Pierce County (Washington) Instant-Runoff Voting (IRV) elections. Using individual-level ballot image data, we evaluate the structure of individual rankings for specific contests to determine whether partisan cues underlying partisan rankings are correlated with choices made in nonpartisan races. This is the first time that individual-level data from real elections has been used to evaluate the role of partisan cues in nonpartisan races. We find that, in partisan contests, voters make avid use of partisan cues in constructing their preference rankings, rank-ordering candidates based on the correspondence between voters’ own partisan preferences and candidates’ reported partisan affiliation. However, in nonpartisan contests where candidates have no explicit partisan affiliation, voters rely on cues other than partisanship to develop complete candidate rankings.