“Twitter Plans to Open Ad Data to Users”


Twitter said on Tuesday that it would bring more transparency to advertisements on its site, including political ads, in the latest response by a technology company to criticism about its role in spreading foreign propaganda during the 2016 presidential campaign.

The company said that under its new rules, users would be able to see who had created an ad, how long an ad had been running and how the ad was targeted toward a particular user.

Political ads for a particular candidate or party would carry a special label to make them stand out. Twitter said it would disclose who had paid for the election advertisement and allow users to find information about the buyer, including ad spending history and ad targeting practices.

Twitter said it would also create stricter requirements for who could serve political ads. The company said it would also limit targeting options and create stronger penalties for violators.


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