The personal Facebook page of Vice President Mike Pence is also running a version of the ad. One difference between the Pence and Trump ads is the VP’s refers to “Fake News media,” while Trump’s calls out the “mainstream media.” Both ads include a dig against “liberals in congress.”
A White House spokesman told BuzzFeed News the ads are being run by the Trump campaign, and referred all questions to it. The Trump campaign did not respond to emails or phone messages about the ads.
The ads are not visible on the timelines of the Trump or Pence Facebook pages. They are, therefore, so-called “dark post ads” because they can only be seen by people the campaign chose to target with the message. This is the same type of ad Facebook recently acknowledged was purchased by a Russian troll factory in order to target Americans during the election. That revelation has caused lawmakers such as Sen. Mark Warner to discuss the need to regulate online political ads.
“An American can still figure out what content is being used on TV advertising. … But in social media there’s no such requirement,” Warner said, according to CNN.