See question 32 here: “On another subject, how important is it to you to know who pays for campaign advertisements – very important, somewhat important, not so important or not important at all?” 75 percent of registered voters said it was “very” (45) or “somewhat” (30) important to know, compared to 24 percent who said it was “not so” (12) or “not at all” (12) important. The Fix provides some fascinating cross-tab information, including information on the attitude of younger voters toward disclosure.