Inside Elon Musk’s Hands-On Push to Win 800,000 Voters for Trump

From the WSJ, so paywalled but here’s an excerpt:

Beginning in the spring, Elon Musk quietly blocked out an hour on Fridays for a new pursuit: national politics. 

In weekly meetings, consultants and vendors for a super political-action committee updated him on their progress toward the discussed goal of turning out 800,000 people to vote for Donald Trump in battleground states. They proposed a budget of about $160 million they would need for the task, most of it to come from Musk himself, and talked about raising an army of more than 6,000 canvassers and other workers, according to people familiar with the matter.

Then, less than three months after launching the effort, Musk signed off on firing most of the vendors, only for the super PAC to rehire one of them after the resulting chaos. He also replaced the Texas-based advisers who helped him get the group off the ground with veterans of Florida Gov. Ron DeSantis’s failed presidential bid.

America PAC, Musk’s first major foray into presidential politics, is less pioneering than, say, putting people on Mars or implanting microchips in their brains. But the billionaire’s full-throated support for Trump and the GOP has ignited other prominent donors. He has also received the gratitude of the Republican presidential nominee, who faces a newly energized opponent in Vice President Kamala Harris.

Musk is tackling the election effort in his signature hands-on, chaos-be-damned style, echoing his 2022 takeover of Twitter and early efforts to meet Tesla’s production goals. Whether he and the team he has assembled succeed could be an important part of the election puzzle, and some Republican political operatives said they fear the early stumbles could be costly for the Trump campaign.

The recent overhaul means America PAC, formed in May, is resetting about a month before early voting starts and fewer than 90 days before the presidential election. 

But the super PAC’s new leadership is confident it can execute the group’s mandate and the Trump camp has expressed support for the recent changes. “The New Program 100% better than the old gang. Solidly support this effort!” Chris LaCivita, a senior Trump adviser, posted on X last month.

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