New report from Thessalia Merivaki and Mara Suttmann-Lea. Abstract:

In this project, we identify the dominant trust-building campaigns used by state and local election officials, with an emphasis on combating misinformation, during the 2022 election cycle. In partnership with the Algorithmic Transparency Institute (ATI.io), we analyzed 50,000 organic posts from over 118 state election officials’ and 1,000 local election officials’ accounts on Facebook, Instagram, and Twitter between September 10 and November 15, 2022. We produced a one-of-a-kind repository of these communications, organized using a comprehensive taxonomy of election-related labels. This database is used to identify best trust-building communication practices, and evaluate the effectiveness of these practices on voter attitudes.