NYT:

No phony deadlines, Mr. DeSantis has promised donors. No wildly implausible pledges that sizable contributions will be matched by committees affiliated with the campaign. And no tricking donors into recurring donations.

This strategy is one of the subtle ways Mr. DeSantis’s team is trying to contrast him with Mr. Trump, who has often cajoled, guilt-tripped and occasionally misled small donors. Although his campaign has not directly called out Mr. Trump’s methods, on the day Mr. DeSantis declared he would run for president, his website prominently vowed to eschew “smoke and mirrors,” “fake matches” and “lies” in its fund-raising.