American entrepreneurs have long mixed their business and political interests. But no one in recent memory has fused the two quite as completely as Mr. Lindell. In less than two years, the infomercial pitchman has transformed his company into an engine of the election denial movement, using his personal wealth and advertising dollars to propel the falsehood that the 2020 election was stolen from Donald J. Trump.
In the process, Mr. Lindell has secured a platform for his conspiracy theories — and a devoted base of consumers culled from the believers.
By his account, Mr. Lindell has spent as much as $40 million on conferences, activist networks, a digital media platform, legal battles and researchers that promote his theory of the case — the particularly outlandish conspiracy theory that the election was stolen through a complex, global plot to hack into voting machines.
But a New York Times analysis of advertising data, along with interviews with media executives and personalities, reveal that Mr. Lindell’s influence goes beyond funding activism: He is now at the heart of the right-wing media landscape.
Already the largest single advertiser on Fox News’s right-wing opinion prime-time lineup, according to data from the media analytics firm iSpot.tv, MyPillow has since early last year become a critical financial supporter of an expanding universe of right-wing podcasters and influencers, many of whom keep election misinformation coursing through the daily discourse.