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 Pornhub, the premier online destination for adult entertainment, today announced “Give A F**k, Get A F**k,” a campaign to encourage American users to vote. On Election Day, Pornhub will be reserved only for those who have voted in the United States.

“Roughly 43 percent of eligible voters – equal to 100 million people – didn’t vote in the 2016 U.S Presidential Election, according to turnout estimates from the U.S. Elections Project. We want to encourage people to do their civic duty this year by casting their ballot and having their voice heard,” said Corey Price, Vice President, Pornhub.

Leading up to the campaign officially launching on Nov. 3, Pornhub will be running a social campaign with an assortment of high-profile models – including Pornhub Brand Ambassador Asa Akira, Domino Presley, Natassia Dreams, Janice Griffith, Lance Hart, Soverign Syre and Lotus Laine – posting videos encouraging people to get out and vote and also teasing them that “if they don’t give a f***, they don’t get a f**k.” When the campaign officially kicks off on Nov. 3, Pornhub users in the United States will be greeted by an overlay page which will appear over the Pornhub website from 10 a.m. EST to 9 p.m. EST reminding them to vote before entering the site that day.  

It is not clear if proof of voting would be required to enter the site, which would be illegal.