“As Local News Dies, a Pay-for-Play Network Rises in Its Place; A nationwide operation of 1,300 local sites publishes coverage that is ordered up by Republican groups and corporate P.R. firms.”

NYT:

The instructions were clear: Write an article calling out Sara Gideon, a Democrat running for a hotly contested U.S. Senate seat in Maine, as a hypocrite.

Angela Underwood, a freelance reporter in upstate New York, took the $22 assignment over email. She contacted the spokesman for Senator Susan Collins, the Republican opponent, and wrote an article on his accusations that Ms. Gideon was two-faced for criticizing shadowy political groups and then accepting their help.

The short article was published on Maine Business Daily, a seemingly run-of-the-mill news website, under the headline “Sen. Collins camp says House Speaker Gideon’s actions are hypocritical.” It extensively quoted Ms. Collins’s spokesman but had no comment from Ms. Gideon’s campaign.

Then Ms. Underwood received another email: The “client” who had ordered up the article, her editor said, wanted it to add more detail.

The client, according to emails and the editing history reviewed by The New York Times, was a Republican operative.

Maine Business Daily is part of a fast-growing network of nearly 1,300 websites that aim to fill a void left by vanishing local newspapers across the country. Yet the network, now in all 50 states, is built not on traditional journalism but on propaganda ordered up by dozens of conservative think tanks, political operatives, corporate executives and public-relations professionals, a Times investigation found.

The sites appear as ordinary local-news outlets, with names like Des Moines Sun, Ann Arbor Times and Empire State Today. They employ simple layouts and articles about local politics, community happenings and sometimes national issues, much like any local newspaper.

But behind the scenes, many of the stories are directed by political groups and corporate P.R. firms to promote a Republican candidate or a company, or to smear their rivals….

Jeanne Ives, a Republican candidate for the U.S. House in Illinois, has had a direct financial relationship with the operation.

Ms. Ives has paid Mr. Timpone’s companies $55,000 over the past three years, according to state and federal records. During that time, the Illinois sites have published overwhelmingly positive coverage of her, including running some of her news releases verbatim.

In an interview, she said her payments were to create her website and monitor her Wikipedia page. One $14,342 payment included the note “Advertising-newspaper.” Ms. Ives initially could not explain why. She later called back to say Mr. Timpone had bought Facebook ads for her.

Asked if she was paying for positive coverage, she replied: “Oh, no, there’s none of that going on. I assure you. Oh, my gosh, no. Oh, no, not at all.”

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