Over three million Black voters in key states were identified by President Donald Trump’s 2016 campaign as people they had to persuade to stay at home on Election Day to help him reach the White House.
The revelation comes from an enormous data leak obtained by the British news network Channel 4. It shows that, four years ago, the Trump campaign prepared files on almost 200 million American voters and separated some out into eight different categories. One such category, assigned to 3.5 million Black voters, was titled: “Deterrence.”
The leaked database was reportedly used by Trump’s digital campaign team, which was critical to Trump’s narrow victory. Channel 4 News has a track record of exposing the unethical practices of Cambridge Analytica—the now-defunct British digital black-ops firm that harvested the Facebook data of tens of millions of voters for the use of Team Trump.
The leaked files show that Black Americans were disproportionately marked ‘Deterrence’ by the 2016 campaign, making up far more of the category when compared to general population stats. For example, in Georgia, Black people make up around a third of the population, but 61 percent of the Trump campaign’s ‘Deterrence’ category there. The same pattern can be seen in data for North Carolina and Wisconsin.
Overall, people of colour—labelled by the campaign as Black, Hispanic, Asian and ‘Other’ groups—made up 54 percent of the people in the ‘Deterrence’ category, according to Channel 4 News. In contrast, the lists of voters that the campaign wanted to encourage to head out to vote were mostly white. It’s impossible to say how effective the tactics were, but research shows that, in 2016, Black turnout fell by eight points.