“Better Design, Better Elections”

New Brennan Center report:

By Lawrence Norden
– 07/31/12

Design defects in ballots, voter instructions, and voting machines contributed to the loss of several hundred thousand votes in the most recent national elections. In addition, in the 2008 and 2010 general elections combined, as many as 400,000 people had their absentee or provisional ballot rejected because they made technical mistakes completing forms or preparing and returning the envelope. This comprehensive study outlines simple measures election officials can take before November to cure design defects and ensure every voter can cast a ballot that counts.

Download the Report (PDF)

Key Points

American elections are marred by major design problems. As smartphones and computer tablets have convinced many people and businesses of the importance of good design and usability, elections have changed far more slowly.

  • Poor design increases the risk of lost or misrecorded votes among all voters, but the risk is even greater for particular groups, including low-income voters and the elderly.
  • As documented in this report, several hundred thousand votes were not counted in the 2008 and 2010 elections because of voter mistakes, in some cases affecting the outcome of critical contests.
  • The rise of absentee and provisional voting since 2000 has only increased the importance of design in elections. We estimate that in the 2008 and 2010 general elections combined, as many as 400,000 people had their absentee or provisional ballot rejected because they made technical mistakes completing the forms or preparing and returning the envelope.
  • There are simple measures election officials can take before November to cure design defects in ballots, voting machines, and voter instructions.
  • We encourage election officials to review lost vote data from previous elections, conduct usability tests, and work with experts to find design problems and solutions before this November’s election.
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