But proving that there is illegal coordination is tough. A plethora of FEC rules focus on three “prongs,” regarding payment, content and conduct.
Pro-candidate super PAC ads look very much like ads by the candidates’ campaign committees themselves. In most cases, the candidates appear in the super PAC ads in “B” roll, talking to voters on the streets and at town halls, shaking hands – generally speaking, campaigning.
But the pro-Kasich A New Day for America super PAC is a bit different. In its ads (click here, here, and, for a five-minute video, here), the Ohio governor speaks directly into the camera about his experience as governor and a member of the U.S. House. He talks about his father, who was a mailman.
They’re strong ads, and they’re part of the formula that’s getting results for Kasich.
But are the ads legal?
How can the super PAC not be coordinating with the campaign when the candidate is brought into a room to speak directly into the camera?
“The envelope is being pushed more all the time,” regarding FEC rules on illegal coordination, said Viveca Novak, communications director for the nonpartisan Center for Responsive Politics. “It’s everything from Jeb Bush basically setting up his super PAC and raising big money for it before he declared his candidacy to super PACs organizing town halls, as is the case with Bobby Jindal.”