Sounds purely instrumental to me:

The theme of helping the lower class was echoed throughout the weekend conference as network officials laid out their plans to spend $889 million by the end of 2016 on issue advocacy, higher-education grants and political activity. Huge banners positioned around the halls of the resort featured quotes from donors describing their commitment to helping the poor. Mark Holden, the general counsel of Koch Industries, led a 40-minute discussion Sunday afternoon on the network’s push for criminal justice reform at the state and federal levels.

The emphasis appears to be driven by a sense among network officials that they need to do more to win the public over to their cause, including what they call “the middle third” of the electorate that does not identify with their libertarian ideology. It underscores one of the remaining challenges for the Koch political network, one of the most potent forces in American politics: to recast its image of being a political organ for the rich.