Meta will extend its ban on new election ads for the week leading up to the election until several days after the polls close, Axios has learned. The tech giant informed advertising partners about the shift on Monday.
Why it matters: The ban on new political ads was initially supposed to expire at 11:59 p.m. PT on Election Day, but Meta is extending the ban to prevent any confusion or misinformation from spreading while votes are still likely being counted.
Catch up quick: Meta instituted its policy of blocking new political ads from running in the week leading up to Election Day during the last presidential cycle, arguing there may not be enough time for candidates to contest new claims made in ads during the final week of the campaign.