On Friday, California lawmakers gave final approval to a bill that would prohibit the distribution of deceptive campaign ads or “election communication” within 120 days of an election. Assembly Bill 2839 targets manipulated content that would harm a candidate’s reputation or electoral prospects along with confidence in an election’s outcome. It’s meant to address videos like the one Musk shared of Harris, though it includes an exception for parody and satire.
“We’re looking at California entering its first-ever election during which disinformation that’s powered by generative AI is going to pollute our information ecosystems like never before and millions of voters are not going to know what images, audio or video they can trust,” said Assemblymember Gail Pellerin (D-Santa Cruz). “So we have to do something.”
Newsom has signaled he will sign the bill, which would take effect immediately, in time for the November election.
The legislation updates a California law that bars people from distributing deceptive audio or visual media that intends to harm a candidate’s reputation or deceive a voter within 60 days of an election. State lawmakers say the law needs to be strengthened during an election cycle in which people are already flooding social media with digitally altered videos and photos known as deepfakes.
The use of deepfakes to spread misinformation has concerned lawmakers and regulators during previous election cycles. These fears increased after the release of new AI-powered tools, such as chatbots that can rapidly generate images and videos. From fake robocalls to bogus celebrity endorsement of candidates, AI-generated content is testing tech platforms and lawmakers….
Tech industry groups oppose AB 2839, along with other bills that target online platforms for not properly moderating deceptive election content or labeling AI-generated content.
“It will result in the chilling and blocking of constitutionally protected free speech,” said Carl Szabo, vice president and general counsel for NetChoice. The group’s members include Google, X and Snap as well as Facebook’s parent company, Meta, and other tech giants.
Online platforms have their own rules about manipulated media and political ads, but their policies can differ.