Florida Gov. Ron DeSantis entered the Republican presidential race with an unmatched war chest and a $269 million plan to change how campaigns are usually funded.
His first campaign manager, Generra Peck, developed the strategy and selected the leadership to lead a massive new super PAC called Never Back Down. Lawyer-supervised meetings between the campaign-in-waiting and the super PAC’s team fine-tuned the mission — setting the stage for a historic paid door-knocking effort in early states.
Under campaign finance rules, the two operations could not privately coordinate most of their spending. But they aimed to function as an integrated whole — built with the candidate’s approval, advised by a single law firm, overseen by a board that included DeSantis confidants and seeded with $82.5 million that DeSantis had raised for his gubernatorial reelection. It was the first time a major campaign ceded so much of its operations to an entity it could not legally control.
With just weeks to go before the Iowa caucuses, the experiment is now in tatters. The super PAC that funded almost all of the DeSantis advertising and field programs and much of the candidate’s travel and events has been sidelined by the people that created it.
It’s an interesting look at the limitations of super PACs post-Citizens United. For some things, there’s no substitute for candidate control of the campaign.