WaPo:

Former president Donald Trump’s Truth Social website is facing financial challenges as its traffic remains puny and the company that is scheduled to acquire it expresses fear that his legal troubles could lead to a decline in his popularity.

Six months after its high-profile launch, the site — a clone of Twitter, which banned Trump after Jan. 6, 2021 — still has no guaranteed source of revenue and a questionable path to growth, according to Securities and Exchange Commission filings from Digital World Acquisition, the company planning to take Trump’s start-up, the Trump Media & Technology Group, public….

Digital World also has said in filings that Trump’s social network will need millions of people to “regularly use” it for the site to achieve commercial success.

But Trump, the site’s most popular user, has fewer than 4 million followers, and the site’s most active trending topics, including #DefundTheFBI, have shown only a few thousand people posting to them in recent days, data from the site shows. For comparison, Twitter says it has about 37 million people in the U.S. actively using the site every day….

But in the days since the FBI search of Mar-a-Lago, Truth Social’s viewership has slowed, according to traffic estimates from Similarweb, an online analytics firm. Its U.S. audience has tumbled to about 300,000 views per day, down from nearly 1.5 million on the day of its launch.