Most people have probably never heard of the website Conservative Brief. It employs just three writers and it does not produce any original reporting. Nearly all of its articles are aggregations of Tweets, YouTube videos, or other media websites, presented with a far-right spin. Recent headlines include “More Damning Evidence Surfaces Against Hillary Clinton in Durham Probe,” and “Trump Gives Love To Mike Lindell, Showers Him With Praise For The Good He Has Done.” Conservative Brief has been cited repeatedly for publishing false claims.
Yet Conservative Brief has emerged in 2022 as a dominant force on Facebook. It has recently become more popular on the platform than the New York Times and the Washington Post.
How did this happen? Popular Information has uncovered evidence strongly suggesting that Conservative Brief is paying a network of large Facebook pages, including several controlled by prominent conservative political personalities, to post its content. This conduct, if it is indeed occurring, is in direct violation of Facebook’s rules.
Conservative Brief’s engagement on Facebook has exploded over the last year. According to data provided to Popular Information by NewsWhip, an independent social media analytics firm, in February 2021, Conservative Brief attracted about 2,500 engagements (a combination of likes, reactions, comments, and shares) per article. Today, each article posted by Conservative Brief attracts well over 30,000 engagements.