A progressive organization is plunging itself into the presidential campaign, unveiling plans to spend $75 million on digital advertising to counter President Trump’s early spending advantage in key 2020 battleground states.
The effort, by a nonprofit group called Acronym and an affiliated political action committee, is an outgrowth of growing concern by some Democratic officials that Mr. Trump could build an insurmountable edge in those key states through massive early advertising efforts. Mr. Trump has spent more than $26 million so far nationally just on Facebook and Google, more than the four top-polling Democrats — Joseph R. Biden Jr., Elizabeth Warren, Bernie Sanders and Pete Buttigieg — have spent in total on those platforms….Ms. McGowan said the group had already raised approximately 40 percent of the planned $75 million budget. Mr. Plouffe has joined as both a political adviser and to help raise funds. The spending will be made across two groups, Acronym, which is a nonprofit that does not disclose its donors, and Pacronym, a political action committee, which does. (The group’s winking moniker is a poke at the frequent practice of settling on a meaningful series of words to form an acronym for a nonprofit; they have skipped that alphabet-soup step entirely.)