Sen. Kirsten Gillibrand sank a ping-pong ball into a cup of water — a spin on the drinking game, beer pong — and turned the moment into a digital ad urging $1 donations to her presidential campaign. Washington Gov. Jay Inslee is hawking bumper stickers for $1 donations and used his recent CNN town hall to make a televised plea for more campaign contributions. Former Rep. John Delaney promised to give $2 of his own money to charity for each of the next 100,000 individual donors who gave to his campaign.
The unconventional, often gimmicky fundraising arms race is part of a desperate scramble to make it past a new threshold set by the Democratic National Committee, 65,000 individual donors, to the first primary debates in June and July.