Candidates and political groups may be heading into another congressional election cycle without guidance about what their ads should reveal about who’s paying to influence Facebook’s almost 160 million U.S. users.
The Federal Election Commission deadlocked along party lines in a Dec. 14 meeting
, unable to agree on an advisory opinion on Facebook ads that contain pictures or videos.
Democrats on the commission wanted each ad to show a sponsor’s name and address, similar to current rules for broadcast and print campaign ads. Republican commissioners backed requiring disclaimers without providing specifics about what information should be displayed.