The New Hampshire presidential primary may be over, but there are many primaries coming up in other states around the country and voters will likely turn out in droves to cast their ballots.
One company is tracking voter characteristics through some likely sources — their phones. Dstillery is a big data intelligence company that sells targeted advertising information about consumers to big companies like Microsoft and Comcast.
But in the Iowa primary, the company tried its hand at compiling voter traits.
“We watched each of the caucus locations for each party and we collected mobile device ID’s,” Dstillery CEO Tom Phillips said. “It’s a combination of data from the phone and data from other digital devices.”