How to Use Negative Ads to Preserve the Status Quo

Another Rick Berman nugget: “You get in people’s minds a tie. They don’t know who is right. And you [, the energy industry, win] all ties because the tie basically insures the status quo.”

As a reader wrote: “Or in the case of donations to the Humane Society, the mental paralysis leads to people not getting out their checkbooks and indirectly funding the opposition to factory farming, etc.”

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