President Trump and his advisers are launching a behemoth 2020 campaign operation combining his raw populist message from 2016 with a massive data-gathering and get-out-the-vote push aimed at dwarfing any previous presidential reelection effort, according to campaign advisers, White House aides, Republican officials and others briefed on the emerging strategy.
Trump’s advisers also believe the Democratic Party’s recent shift to the left on a host of issues, from the push for Medicare-for-all to a proposed Green New Deal, will help the president and other Republicans focus on a Trumpian message of strong economic growth, nationalist border restrictions and “America First” trade policies. Trump’s “Make America Great Again” slogan will become, in signs and rally chants, “Keep America Great!”
The president’s strategy, however, relies on a risky and relatively narrow path for victory, hinged on demonizing Trump’s eventual opponent and juicing turnout among his most avid supporters in Florida, Pennsylvania and the Upper Midwest — the same areas that won him the White House but where his popularity has waned since he was elected. Some advisers are particularly concerned about the president’s persistent unpopularity among female and suburban voters, and fear it will be difficult to replicate the outcome of 2016 without former Democratic nominee Hillary Clinton as a foil.