“Study: Texas Voter Education Campaign Failed To Prevent ID Confusion”

Texas Tribune:

Texas’ court-ordered $2.5 million voter education campaign failed to prevent widespread confusion about the state’s identification rules ahead of the 2016 general election, according to a study released Monday.

And such a misunderstanding may have kept some eligible voters in key political battlegrounds from showing up to the polls, the University of Houston study found.

A federal judge last year ordered the Texas Secretary of State’s office to spend $2.5 million educating Texans about its voter ID requirements ahead of the 2016 elections. The requirements were relaxed after a federal appeals court last year ruled that Texas’ strict 2011 ID law discriminated against minority voters.

The education efforts — a mix of television and radio advertisements and online media — fell short, the research suggested.

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