“Trump Tweet About L. L. Bean Underscores Potential Danger for Brands”

NYT:

With a single tweet on Thursday, President-elect Donald J. Trump pulled L. L. Bean, the Maine retailer known for its boots, jackets and preppy New England aesthetic, back into a political crossfire.

The company was already facing a boycott from liberal customers after reports that Linda Bean, a granddaughter of the company’s founder, had donated thousands of dollars to a political action committee that supported Mr. Trump’s presidential campaign. The donations turned out to be illegal.

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