“What the DNC email leak reveals about Arizona’s election lawsuit”

Arizona Republic:

Also revealed was email correspondence about the federal lawsuit the Democrats filed against Arizona in the wake of Maricopa County’s polling-place debacle that resulted in hours-long lines for voters wanting to cast ballots in the state’s March 22 presidential preference election, or primary.

The plaintiffs include the DNC; the Democratic Senatorial Campaign Committee, the party’s arm dedicated to electing Democrats to the U.S. Senate; the Arizona Democratic Party; and the campaign of U.S. Rep. Ann Kirkpatrick, D-Ariz., who isrunning for incumbent Republican U.S. Sen. John McCain’s seat this year.

In the emails, officials with the DNC and the DSCC discussed their ambitious strategy to generate “earned media,” or news coverage and commentary, about the lawsuit. It included highlighting Kirkpatrick’s involvement to aid her Senate bid.

“Working with the DSCC, we placed a story in the Washington Post announcing the lawsuit on April 14, and published a Medium post from DNC CEO Amy Dacey on why we were filing suit,” Deshundra Jefferson, the DNC’s Southern regional communications director, wrote in an April 22 email to Luis Miranda, the DNC’s communications director. “The initial roll out generated well over 100 earned media mentions. Among our most prominent placements: CNN, MSNBC, the New York Times, U.S. News & World Report, Politico, AP, Reuters, the Guardian, and the Nation.”

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