LAT on the rise of the mini-Kochs:

Jordan, like an emerging group of donors, wanted more control. So he decided to eliminate the middle man and set out on his own two years ago to choose the targets he wanted to help. He developed strategies and crafted the messaging, down to the content of the ads.

Jordan followed a model set by the Koch brothers and Tom Steyer, though he has a fraction of their wealth. Still, in the 2014 cycle, the multimillionaire was among the nation’s top 25 donors to groups not tied directly to a candidate or political party, according to the Center for Responsive Politics.

Earier this month, Jordan made his first independent move in the 2016 presidential election, airing 60-second ads during the fourth Republican debate touting Sen. Marco Rubio of Florida as the GOP’s best bet to take on Democratic front-runner Hillary Clinton.

The television and online ads cost more than $100,000 and were funded by a super PAC that Jordan created called Baby Got PAC. The name is a homage to a 1990s hip-hop song celebrating the size of women’s derrieres.

For Jordan, the wordplay reflects his singular approach to politics and life — fun-loving, scornful of political correctness and disdainful of doing the same thing, or following the same strategy, because that’s how it has always been done.