“Republicans lag behind on voter information”

LAT:

The Republican National Committee’s plans for the 2014 midterm election went far beyond taking control of Congress: They were to put in motion a massive technology push aimed at capturing the White House in 2016.

The party vowed to catch up with — even leapfrog over — the Internet wizards who helped orchestrate Barack Obama’s victories.

The blueprint called for a nationally synchronized technology platform to collect every piece of information obtained about voters by every Republican running for office, whether for city council or the U.S. Senate. The eventual presidential nominee would be endowed with reams of real-time data that could be used to target voters with unprecedented efficiency and precision.

But that promised innovation has run into the head winds of contract disputes, suspicions about data firms’ political loyalties and friction with the tea party. Voter information is being collected out in the field by a jumble of firms not always working in concert. Among them is a Koch brothers-funded outfit that one day could eclipse the national GOP’s.

As a result, Republicans are heading toward 2016 with that crucial data being collected in systems that don’t communicate seamlessly, experts say — and may not by election day.

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