“Data Mining is New Lobbying Gold”

Byron Tau for Politico:

A congressman gets an earful from his neighbor after church about a tax bill. A senator suddenly finds old high school classmates calling her about an upcoming vote on a small business bill.

Those meetings may not be coincidences.

The same social data-mining ability and concept — that voters are more likely to consider new ideas from people they know and trust — that helped power President Barack Obama’s unprecedented field operation is coming to K Street.



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