“Super PACs v. Social Media”

Maria Teresa Kumar has written this Politico oped.“Come November, we may see a new kind of generational divide emerge in the electorate. Massive media campaigns driven by hundreds of millions of super PAC dollars may indeed overwhelm older ‘offline’ voters — who still get their news from television and newspapers. But even the most heavily funded “old school” communications strategies won’t pass muster with younger, ambidextrous news consumers. These new online voters can watch, digest, fact-check and continue the conversation about what they hear and what they believe with trusted sources and friends across their social networks.”


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